Digital Marketing Strategy for a Logistics Firm

Bc. Mahair kumar Shahdadpuri

Diplomová práce

Abstract:

Digital marketing has brought about a revolution in the field of marketing, resulting in significant changes that were difficult to predict beforehand. In the global market, companies cannot ignore the opportunities presented by technological advancements. Various channels can be utilized to effectively reach potential customers and increase brand awareness. This thesis is based on a practical analysis conducted on SFL Worldwide, a logistics delivery company. The company's objective is to explore methods to enhance its online presence in diverse markets by implementing a digital marketing plan, which includes the use of relevant social media. The thesis draws on online resources and literature to provide an overview of digital marketing, with a particular focus on SEO, Social Media Marketing, and Email Marketing. The SOSTAC digital marketing plan has been selected as the framework for planning the strategy. The thesis details the development of a digital marketing plan tailored to meet the unique needs of SFL Worldwide, along with guidelines for the successful implementation of these channels. Additionally, the thesis includes a detailed website audit report and recommendations for further improvement.

Keywords

Logistics, SOSTAC Framework, Social Media Marketing

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 4. 4. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 30. 5. 2023
• Vedoucí: Ing. Martina Chalupová, Ph.D.
• Oponent: Pavlína Rojík Fulnečková, externi

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program:
Business Administration