Tomáš Kolomazník
Bachelor's thesis
Řízení značky vinařské firmy
Brand management of winery
Abstract:
Procesy zabývající se vlastnostmi značky a její správnou komunikací na trhu se označují řízení značky. Svým způsobem je to kombinace marketingu a psychologie. Zdůrazňováním hodnot a jejích benefitů se vytváří v mysli spotřebitele preference a asociace, které ovlivňují jeho rozhodování. Koncentrace zájmových skupin je ideálním místem k této prezentaci a zaujetí. Rozvoj internetu s sebou přinesl obrovské …moreAbstract:
Brand marketing is right communication of a company on the market based on the attributes of the brand. In other words, it is a combination of marketing and psychology. By emphasizing values and their benefits, various preferences and associations are created in a human being's life and these influence people's decisions. Concentration of interest groups is an ideal place for this presentation and …more
Language used: Czech
Date on which the thesis was submitted / produced: 22. 5. 2015
Thesis defence
- Supervisor: Mgr. Ing. Martin Prokeš, Ph.D.
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Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / field:
Economics and management / Economics and Management
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