Marketingová komunikace společnosti ZFP GROUP, a.s. – Bc. Kristýna Sirníková
Bc. Kristýna Sirníková
Master's thesis
Marketingová komunikace společnosti ZFP GROUP, a.s.
Marketing Communication of ZFP GROUP, a.s.
Abstract:
Cílem diplomové práce je vyhodnotit dosavadní marketingovou komunikaci společnosti ZFP GROUP, a.s. a vytvoření návrhů pro její zlepšení. Teoretická část práce se zabývá popisem marketingové komunikace dle odborné literatury. Praktická část je věnována představení společnosti a na základě sekundárních dat jsou posouzeny prvky marketingového mixu i nástroje marketingové komunikace. Pro získání primárních …moreAbstract:
The aim of the thesis is to evaluate the current marketing communication of the company ZFP GROUP, a.s. and to propose suggestions for its improvement. The theoretical part of the work deals with the description of marketing communication according to professional literature. The practical part is devoted to introducing the company and based on secondary data, elements of the marketing mix and marketing …more
Language used: Czech
Date on which the thesis was submitted / produced: 9. 5. 2024
Identifier:
https://is.slu.cz/th/lp9hz/
Thesis defence
- Date of defence: 13. 6. 2024
- Supervisor: Ing. Veronika Kopřivová, Ph.D.
- Reader: Ing. Karolína Slabová
Citation record
ISO 690-compliant citation record:
SIRNÍKOVÁ, Kristýna. \textit{Marketingová komunikace společnosti ZFP GROUP, a.s.}. Online. Master's thesis. Opava: Silesian University in Opava, School of Business Administration in Karvina. 2024. Available from: https://theses.cz/id/uau3dw/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / field:
Economics and Management / Trade and Marketing
Theses on a related topic
-
Marketing; Marketing Communication; Communication mix; communication campaig
Martin Janků -
HR marketing communication. The Importance of HR marketing for Employer Brand.
Ekaterina Akhmedova -
Communication as load bearing element of marketing communication
Jiří Pivrnec -
The Role of New Media in a Modern Marketing Communication
Roman Sarychev -
The ethical issues in marketing communication
Anastasia Andreeva -
Ethical issues in marketing communication
Karina Khaddad -
Data Mining and Its Effective Utilization in Marketing Communication
Serpil Boyraz -
The role of new media in a modern marketing communication
Petra Nagajdová