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Bc. Michal Hovorka

Master's thesis

Optimalizace marketingových strategií turnajového mistrovství v beach volejbale Elite Beach Tour

Optimization of Marketing Strategies in Volleyball Tourmament Championship Elite Beach Tour
Abstract:
Abstract Michal Hovorka: Optimization of Marketing Strategies in Volleyball Tourmament Championship Elite Beach Tour Brno 2017 In the begining, the diploma thesis is aimed on the history and rules of volleyball and beachvolleyball. It explain concepts from the field of marketing and management of sport. It also describes technics the methods used to create marketing strategies in the practical part …more
Abstract:
Anotácia Michal Hovorka: Optimalizace marketingových strategií turnajového mistrovství v beach volejbale Elite Beach Tour Brno 2017 Diplomová práca sa v úvode zameriava na históriu, pravidlá a súťaže halového a plážového volejbalu, objasňuje pojmy z oblasti marketingu a manažmentu športu a vysvetľuje techniky použité pri tvorbe stratégie v praktickej časti práce. Ďalej sa zaoberá zhodnotením strategických …more
 

Keywords

Kľúčové slová marketing stratégia beachvolejbal volejbal Slovensko Elite Beach Tour obnova Key words strategy beachvolleyball volleyball Slovakia renew
 
Language used: Slovak
Date on which the thesis was submitted / produced: 2. 5. 2017
Identifier: https://is.muni.cz/th/rprhz/

Thesis defence

  • Date of defence: 15. 6. 2017
  • Supervisor: Mgr. Renáta Vychodilová
  • Reader: Mgr. Radka Střeštíková, Ph.D.

Citation record

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta sportovních studií
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Masaryk University

Faculty of Sports Studies

Master programme / field:
Physical Education and Sport / Management in Sport

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