Ing. Jakub Oth
Bachelor's thesis
Média a nástroje direct marketingu
Direct marketing media and tools
Abstract:
Bakalářská práce s názvem Média a nástroje direct marketingu se věnuje charakteristice, funkcím a využití těchto médií a nástrojů a jejich začlenění do celkové marketingové komunikace organizace. V teoretické části se práce nejprve zaměřuje na začlenění direct marketingu do marketingového a komunikačního mixu, dále se již zabývá samotným direct marketingem a jeho médii a nástroji, v prvé řadě direct …moreAbstract:
The bachelor thesis titled Direct Marketing Media and Tools deals with the characteristics, functions and utilization of these media and tools and their integration into the overall marketing communication of an organization. The theoretical part of the work first focuses on the integration of direct marketing into the marketing and communication mix, further on it deals with the direct marketing as …moreKeywords
call centrum databáze direct marketing direct mail Direct Media Report direct response média drop mail e-mail inbound leták marketingová komunikace marketingový a komunikační mix mobilní marketing neadresná distribuce opt-in opt-out outbound prodej responze ROI segmentace shopping monitor sms marketing telemarketing teleshoping zákaznická data call centrum customer data database marketing communication marketing and communication mix mobile marketing non-address distribution sales response segmentation
Language used: Czech
Date on which the thesis was submitted / produced: 28. 4. 2014
Identifier:
https://is.vsfs.cz/th/qldmb/
Thesis defence
- Date of defence: 20. 6. 2014
- Supervisor: PhDr. Petr Váňa
- Reader: PhDr. Miloslav Kafka, CSc.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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