Financial Performance and Business Strategy of a Selected Company – Pablo Andres Ascarrunz Lobo
Pablo Andres Ascarrunz Lobo
Bachelor's thesis
Financial Performance and Business Strategy of a Selected Company
Abstract:
The main idea and purpose of this thesis was to analyze the business strategy and financial performance of the company Nike. The analysis of the financial management and the marketing and sales strategies that the company follows to get to where it is today, at the top of the sales of sporting goods and clothing. The thesis was divided into two parts, the beginning describing their marketing strengths …more
Language used: English
Date on which the thesis was submitted / produced: 12. 1. 2024
Thesis defence
- Date of defence: 6. 2. 2024
- Supervisor: doc. Ing. Karel Tomšík, Ph.D.
- Reader: Veronika Brecklová, Ing.
Citation record
ISO 690-compliant citation record:
ASCARRUNZ LOBO, Pablo Andres. \textit{Financial Performance and Business Strategy of a Selected Company}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2024. Available from: https://theses.cz/id/uegai6/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Business Administration
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