Financial Performance and Business Strategy of a Selected Company

Pablo Andres Ascarrunz Lobo

Bakalářská práce

Abstract:

The main idea and purpose of this thesis was to analyze the business strategy and financial performance of the company Nike. The analysis of the financial management and the marketing and sales strategies that the company follows to get to where it is today, at the top of the sales of sporting goods and clothing. The thesis was divided into two parts, the beginning describing their marketing strengths and the type of sales strategy and relationship they have with their customers. On the other hand, an analysis of the balance sheet, Profit and loss statement and cash flow was made. A vertical analysis was made showing the percentages that each account represents in the total expenses or income of the same total accounts. Ratios, liquidity, solvency and profitability ratios were also analyzed. Likewise, it was possible to demonstrate the availability of the accounts payable of the company, the comfort in which it is to comply with those payments and how little indebted the company is with debits, using mostly net worth. Comparing the years 2021 and 2022 in a horizontal analysis not only reveals changes in financial performance, but also offers key evolutionary insight. It allows you to identify patterns, evaluate the effectiveness of tactical and strategic decisions, and understand the company's adaptability to market dynamics. This comparison provides a deeper understanding of financial management over time, informing future decisions and providing a solid basis for business management decision making.

Keywords

Profit, Excutive strategy, business, turnover, liquidity, solvency

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 12. 1. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 6. 2. 2024
• Vedoucí: doc. Ing. Karel Tomšík, Ph.D.
• Oponent: Veronika Brecklová, Ing.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Business Administration