Bc. Tutuwaa Kusi Sarpong
Bachelor's thesis
Blogging as a Marketing Tool
Blogging as a Marketing Tool
Abstract:
Blogging has become a very popular channel used by both companies and individuals to promote their products and brands. Blogs are nowadays utilized as a form of communication between companies and their customers and as a form of marketing tool to create awareness of their products. They are also used as a platform to connect with their customers. With blogs, companies can interact with their customers …moreAbstract:
Blogging has become a very popular channel used by both companies and individuals to promote their products and brands. Blogs are nowadays utilized as a form of communication between companies and their customers and as a form of marketing tool to create awareness of their products. They are also used as a platform to connect with their customers. With blogs, companies can interact with their customers …more
Language used: English
Date on which the thesis was submitted / produced: 14. 5. 2019
Identifier:
https://is.vsfs.cz/th/pqfvd/
Thesis defence
- Date of defence: 15. 6. 2019
- Supervisor: Mgr. Pavel Kotyza
- Reader: Ing. Pavel Rosenlacher
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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