Person as a Brand

Bc. Torezhan Shaikhiyev

Bachelor's thesis

Abstract:

Abstracts The author of the thesis decided to take this research because it will always be relevant in the modern world. As a result of the research the author came to the conclusion that the brand can be built from scratch, the main thing is to do it right. In the first section the author of the thesis describes the step-by-step instruction in order to become a brand theoretically and in the second section based on the example of the protagonist. Work touches on topics such as brand in social media and marketing, which is not unimportant for building a personal brand. The thesis is actual as for ordinary readers for general development and for people who are creating brand. To reinforce the theoretical statements, two graphics were used to build a brand such as Cake theory and Logical levels. The research work was conducted based on the books of famous authors on branding and searching for articles on the topic of person as a brand. Also based on the research were used the words of famous people. The paper seeks to answer the question: how to build strong personal brand based on the theoretical part and practical issue. Results can be seen based on the example of practical part. It is hope this study inform practitioners and patients about personal branding in the world we live in.

Keywords

Personal Branding, Marketing, YouTube, Social, Media, Strong, Brand, SMM, Social Network, Brand Identity

Language used: English

Date on which the thesis was submitted / produced: 13. 4. 2017

Thesis defence

• Date of defence: 12. 6. 2017
• Supervisor: MSc Oldřich Dutý
• Reader: Ing. Helena Pleskotová

University of Finance and Administration

Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance