Bc. Matúš Hrušovský

Bachelor's thesis

Interpretácia osobnosti značky: Prípadová štúdia so zameraním na knižnicu Univerzity Tomáše Bati v Zlíne

Interpretation of brand personality : A case study focusing on Tomas Bata University library in Zlin
Abstract:
Submitted thesis is focused on evaluating and defining most accurate brand personality characteristics of Tomas Bata central university library. Characteristics are defined according to brand personality scale, which is graded by students of Tomas Bata university in Zlin. This bachelor thesis also compares and evaluates brand personality dimensions, according to applied research method, and compares …more
Abstract:
Práca sa zameriava na vyhodnotenie a definovanie najvýstižnejších osobnostných charakteristík knižnice Univerzity Tomáše Bati v Zlíne, ktoré podľa aplikovanej výskumnej metódy, určujú študenti Univerity Tomáše Bati v Zlíne na základe bodového hodnotenia. Práca tiež porovnáva a vyhodnocuje dimenzie osobnosti značky, výskumné metódy pre určenie osobnosti značky na základe odbornej literatúry, porovnáva …more
 
 
Language used: Slovak
Date on which the thesis was submitted / produced: 20. 8. 2015

Thesis defence

  • Date of defence: 1. 9. 2015
  • Supervisor: PhDr. Martin Krčál, DiS.
  • Reader: Mgr. Gabriela Šimková

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakulta

Masaryk University

Faculty of Arts

Bachelor programme / field:
Information and Library Studies / Information and Library Studies

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