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Ing. Michal Prokop

Master's thesis

Inovace služeb v hotelnictví a gastronomii

Innovation of Services in the Hotel Industry and in Gastronomy
Abstract:
PROKOP, Michal. The Innovation of services in Hospitality and gastronomy. [Master’s Dissertation]. The Institute of Hospitality Management. Prague: 2013. 94 p. This master’s thesis is devoted to the basic conception of innovation - definition of innovation, types and importance of innovations as well as risk which are the part of innovation processes. In the first part, the thesis focuses on theoretical …more
Abstract:
PROKOP, Michal. Inovace služeb v hotelnictví a gastronómii. [Diplomová práca]. Vysoká škola hotelová. Praha : 2013. 94 s. Práca sa zaoberá základnými pojmami inovácií - ako sú definícia inovácií, druhy a význam inovácií ako aj riziká spojené s inovačným procesom s prihliadnutím na hotelové odvetvie. V prvej časti sa práca orientuje na teoretickú problematiku týchto pojmov, druhá časť je venovaná odbytovému …more
 

Keywords

inovácie riziká gastronómia služby analýza odporúčania hotelierstvo innovations risks gastronomy services analysis recommendations hotel industry
 
Language used: Slovak
Date on which the thesis was submitted / produced: 6. 5. 2013
Identifier: http://is.vsh.cz/th/9076/vsh_m/

Thesis defence

  • Date of defence: 10. 6. 2013
  • Supervisor: doc. Ing. Věra Košteková, CSc.
  • Reader: PhDr. Jan Máče, Ph.D.

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