Analyse de l'efficacité des activités de marketing de la ville de Lipník nad Bečvou en République tchéque – Kateřina KROČILOVÁ
Kateřina KROČILOVÁ
Bachelor's thesis
Analyse de l'efficacité des activités de marketing de la ville de Lipník nad Bečvou en République tchéque
Analysis of marketing activities of a town Lipník nad Bečvou in Czech Republic
Abstract:
The thesis consists of two main parties, a theoretical part and an analytical part. The teoretical part explains the basics of marketing, marketing activities, strategic marketing phases and communication marketing instruments. In the analytical part, we present the town Lipník nad Bečvou and we analyse the marketing activities of this town. Thanks to the evaluation of the resultats of the SWOT analysis …moreAbstract:
Le mémoire de licence consiste de deux parties principales, une partie théorique et une partie analytique. La partie théorique explique les notions de base, telles que le marketing, les activités du marketing, les étapes du marketing stratégiques et les outils de communication marketing. Dans la partie analytique, nous présentons la ville Lipník nad Bečvou elle-meme et puis nous analysons les activités …more
Language used: French
Date on which the thesis was submitted / produced: 6. 5. 2020
Thesis defence
- Supervisor: Mgr. Geoffroy Yrieix Bletton
Citation record
ISO 690-compliant citation record:
KROČILOVÁ, Kateřina. \textit{Analyse de l'efficacité des activités de marketing de la ville de Lipník nad Bečvou en République tchéque}. Online. Bachelor's thesis. Olomouc: Palacký University Olomouc, Faculty of Arts. 2020. Available from: https://theses.cz/id/uieocl/.
The right form of listing the thesis as a source quoted
KROČILOVÁ, Kateřina. Analyse de l'efficacité des activités de marketing de la ville de Lipník nad Bečvou en République tchéque. Olomouc, 2020. bakalářská práce (Bc.). UNIVERZITA PALACKÉHO V OLOMOUCI. Filozofická fakulta
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Institution archiving the thesis and making it accessible: UNIVERZITA PALACKÉHO V OLOMOUCI, Filozofická fakultaPalacký University Olomouc
Faculty of ArtsBachelor programme / field:
Philology / French oriented on applied economics
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