Assessment of the American Fast Food Chain CHIPOTLE MEXICAN GRILL, Inc. and Recommendations for Improving its Business Strategy

Eduard Arshamyan

Bakalářská práce

Abstract:

This work is dedicated to the exquisite analysis of the way how can a company be successful in the 21st century. As the main example and milestone, an existing company will be used in order to understand what can make up to the company’s revenues and expenses, how do they develop over time. The paper includes internal and external analysis of the Chipotle Mexican Grill restaurant chain, which helps to define the weaknesses in the current strategy in order to state the strategic hypothesis. In addition, the author’s breakdown will be expressed in the form of SWOT analysis, Financial analysis, Porter’s Model, Tow’s matrix, Business Model Canvas, and Competitor analysis. Based on the research and analysis of the company’s details the recommended strategy will be given which will be crafted in order to increase the competitive advantage of the company and increase profit.

Keywords

restaurant, business, company, revenue, strategic analysis, net income, profit, food safety, fast-casual, fast-food

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 18. 3. 2021

Obhajoba závěrečné práce

• Obhajoba proběhla 25. 5. 2023
• Vedoucí: Ing. Olga Regnerová, Ph.D.
• Oponent: Zdeněk Chládek, externi

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration