Strategies of Multinational and Domestic Companies in the Czech Republic

Ing. Bc. Sylva Žáková Talpová, Ph.D.

Doctoral thesis

Abstract:

Doctoral thesis "Strategies of Multinational and Domestic Companies in the Czech Republic" deals with the strategies of multinational and domestic companies in the Czech Republic. It particularly focuses on the strategy-environment relationship and performance implications. The main objective of this thesis is to survey and compare the strategies used by multinational and domestic companies in the Czech Republic in reaction to the environment and to ascertain which strategy is the most advantageous for multinational and domestic companies. First, the development and contemporary state of theory relating to strategy-environment relationship are analyzed and a conceptual model is proposed. Second, the empirical data are used to reveal which strategies are pursued by multinational and domestic companies in dynamic and hostile environment. Finally, the performance implications of strategies deployed by the two types of companies are examined.

Abstract:

Doctoral thesis "Strategies of Multinational and Domestic Companies in the Czech Republic" deals with the strategies of multinational and domestic companies in the Czech Republic. It particularly focuses on the strategy-environment relationship and performance implications. The main objective of this thesis is to survey and compare the strategies used by multinational and domestic companies in the Czech Republic in reaction to the environment and to ascertain which strategy is the most advantageous for multinational and domestic companies. First, the development and contemporary state of theory relating to strategy-environment relationship are analyzed and a conceptual model is proposed. Second, the empirical data are used to reveal which strategies are pursued by multinational and domestic companies in dynamic and hostile environment. Finally, the performance implications of strategies deployed by the two types of companies are examined.

Keywords

Strategy, environment, strategic management, multinational enterprises, domestic companies, performance, Miles and Snow

Language used: English

Date on which the thesis was submitted / produced: 23. 7. 2012

Thesis defence

• Date of defence: 17. 9. 2012
• Supervisor: doc. Ing. Petr Pirožek, Ph.D.
• Reader: doc. Ing. Pavel Žufan, Ph.D., doc. Ing. Jana Přikrylová, Ph.D.

Masaryk University

Faculty of Economics and Administration

Doctoral programme / field:
Economy and Management (4-years) / Business Economy and Management