The Impact of CSR Practices on the Czech Buying Decision Process within the Luxury Fashion Industry – Kristýna Miturová
Kristýna Miturová
Master's thesis
The Impact of CSR Practices on the Czech Buying Decision Process within the Luxury Fashion Industry
Vliv CSR praktik na nákupní rozhodovací proces Čechů v rámci luxusního módního průmyslu
Abstract:
Módní průmysl čelil v posledních letech mnoha CSR skandálům. Tyto aféry poukázaly na nevhodné chování některých módních řetězců a značek. Tato práce se zaměřuje na situaci v odvětví luxusní módy. Diplomová práce si klade za cíl zjistit roli společenské odpovědnosti firem v českém nákupním rozhodovacím procesu s cílem vyvodit implikace pro značky. Primární výzkum byl proveden prostřednictvím kvantitativního …moreAbstract:
The fashion industry has faced numerous CSR scandals over recent years. These scandals pointed to the inappropriate behaviour of some fashion chains and brands. This thesis focuses on the situation within the luxury fashion industry. It aims to determine the role of corporate social responsibility in the Czech buying decision process in order to draw implications for brands. Primary research was conducted …more
Language used: English
Date on which the thesis was submitted / produced: 30. 6. 2023
Identifier:
https://vskp.vse.cz/eid/91098
Thesis defence
- Date of defence: 6. 9. 2023
- Supervisor: Andrea Escobar Rios
- Reader: Yadira Ixchel Martínez Pantoja
Citation record
ISO 690-compliant citation record:
MITUROVÁ, Kristýna. \textit{The Impact of CSR Practices on the Czech Buying Decision Process within the Luxury Fashion Industry}. Online. Master's thesis. Praha: University of Economics, Prague. 2023. Available from: https://theses.cz/id/ukuftk/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/91098
Vysoká škola ekonomická v Praze
Master programme:
International Business - Central European Business Realities
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