Ing. Milan Kajganović
Master's thesis
Business Plan (case study)
Business Plan (case study)
Abstract:
The purpose of this thesis is checking the viability of a business plan with the idea of opening fast food restaurant in Brno which will offer food from the Balkans. The problem identified was the flawed fast food market in Brno and this work aimed to prove this hypothesis while proving that the business plan at hand would be able to fill the gap identified in the customer satisfaction. The thesis …moreAbstract:
The purpose of this thesis is checking the viability of a business plan with the idea of opening fast food restaurant in Brno which will offer food from the Balkans. The problem identified was the flawed fast food market in Brno and this work aimed to prove this hypothesis while proving that the business plan at hand would be able to fill the gap identified in the customer satisfaction. The thesis …more
Language used: English
Date on which the thesis was submitted / produced: 10. 1. 2018
Identifier:
https://is.muni.cz/th/j3v5i/
Thesis defence
- Date of defence: 30. 1. 2018
- Supervisor: Ing. Petr Smutný, Ph.D.
- Reader: Ing. Bc. Sylva Žáková Talpová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management (Eng.)
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