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Jan Šrůtek

Bachelor's thesis

Customer Relationship Management: Der Weg zur optimalen Kundenbeziehung

Customer Relationship Management: The Way to an Optimal Relationship with Customers
Abstract:
Customer relationship management - that is the topic of this Dissertation. In the theoretical section, one can find general concepts of this broad problematic. For example: the process of implementation of the CRM system and its limits, choice of an optimal CRM system and measuring of its efficiency. Practical part contains the analysis of a specific use of CRM system in Alukov a.s. company. Alukov …more
Abstract:
Diese Bachelor Arbeit beschäftigt sich mit dem heutigen sehr aktuellen Thema Kundenbe-ziehungsmanagement. In den Kapiteln des theoretischen Teils findet man die allgemeinen Grundbegriffe dieser umfangreichen Problematik, wie zum Beispiel das CRM Implemen-tierungsprozess, seine Barrieren, die Wahl des optimalen CRM-Systems und Messen seines Erfolgs. Der praktische Teil beinhaltet die Analyse der Ausnutzung …more
 

Keywords

Kundenbeziehungsmanagement Kundenzufriedenheit CRM-System Operatives CRM Analytisches CRM
 
Language used: German
Date on which the thesis was submitted / produced: 2. 5. 2018

Thesis defence

  • Supervisor: Dipl. Betriebswirt Gerhard Simon

Citation record

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Šrůtek, Jan. Customer Relationship Management: Der Weg zur optimalen Kundenbeziehung. Zlín, 2018. bakalářská práce (Bc.). Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií

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Tomas Bata University in Zlín

Faculty of Humanities

Bachelor programme / field:
Philology / German for Business Administration

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