Vliv inovační politiky na konkurenceschopnost firmy – Ing. Ekaterina Antonova
Ing. Ekaterina Antonova
Master's thesis
Vliv inovační politiky na konkurenceschopnost firmy
The impact of innovation policy on the competitive activity of a firm
Abstract:
Diplomové práce se zabývá inovačními schopnostmi podniku a jejich dopadem na konkurenceschopnost podniku. Teoretická část je zaměřena na vysvětlení samotného pojmu inovací, identifikaci inovačních příležitostí, inovacemi jako součástmi podnikových procesů, inovacemi jako zdroji konkurenceschopnosti. Stěžejním prvkem aplikační části je analýza interních a externích podnikových faktorů, která je využita …moreAbstract:
The thesis deals with the investigation of innovative potential of companies in being competitive. In the first chapter the terminological apparatus is surveyed, the necessity of using innovative approach in an effort to remain competitive is defined and studied, its role in running a company is outlined. In the second chapter the analysis of impact of internal and external economic factors in being …moreKeywords
Inovace inovační proces inovační strategie hodnocení inovací konkurenceschopnost konkurenční výhoda inovační management nové výrobky proces zákazník. Innovation innovation process innovation strategy evaluation of innovations competitiveness competitive advantage innovation management new products process customer. Innovation customer.
Language used: Czech
Date on which the thesis was submitted / produced: 15. 4. 2014
Identifier:
https://is.vsfs.cz/th/gc2yq/
Thesis defence
- Date of defence: 31. 10. 2014
- Supervisor: Ing. Naděžda Petrů, Ph.D.
- Reader: JUDr. Josef Novák
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správní
University of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance
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