Propagace nevládní neziskové organizace - Nadace Proměny – Bc. Aneta Mrhová
Bc. Aneta Mrhová
Bachelor's thesis
Propagace nevládní neziskové organizace - Nadace Proměny
Promotion of non-governmental organization - Proměny foundation
Abstract:
Tato bakalářská práce řeší problematiku marketingové komunikace neziskových organizací. Zvláště pak specifika marketingového mixu a strategických analýz v neziskovém sektoru. V praktické části jsou teoretické poznatky aplikovány na konkrétní neziskovou organizaci, nadaci Proměny. Cílem závěrečné práce je kompletně zanalyzovat komunikaci nadace doplněnou o doporučení pro její zefektivnění. Hlavním zjištěním …moreAbstract:
The main subject of this bachelor thesis is marketing communications of non-profit organizations. In particular, the specifics of the marketing mix and strategic analyses in the non-profit sector in general. Putting theory into practice, the practical part focuses, on a real not-for-profit organisation called the Proměny foundation. The objective of the thesis is to carry out a complete analysis of …more
Language used: Czech
Date on which the thesis was submitted / produced: 14. 4. 2015
Identifier:
https://is.vsfs.cz/th/m1tar/
Thesis defence
- Date of defence: 24. 6. 2015
- Supervisor: prof. PhDr. Dušan Pavlů, CSc.
- Reader: PhDr. Pavel Čírtek
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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