Bc. Jana Pacalajová

Bachelor's thesis

Teoretické a metodologické prístupy k problematike zisťovania spokojnosti klienta v komerčnej banke

Theoretical and methodical accesionens to the problematic - detection of customers enjoyment in a comercial bank
Abstract:
The goal of this bachelor work is to analyse client`s position in a commercial bank and to analyse atributes and methodology of his satisfaction. The first chapter deals with characteristics of commercial bank, definition and description of a client as an important part for commercial bank existancy and measurments of his satisfaction. The second chapter is oriented on methodology client`s satisfaction …more
Abstract:
Cieľom tejto bakalárskej práce je analyzovať postavenie klienta v komerčnej banke, atribúty jeho spokojnosti a analyzovať metodiku jeho spokojnosti. Prvá kapitola je venovaná charakteristike komerčnej banky, definovanie a opis klienta ako nevyhnutného predpokladu pre existenciu komerčnej banky a meranie jeho spokojnosti. Druhá kapitola je zameraná na metodiku zisťovania spokojnosti klienta v komerčnej …more
 
 
Language used: Slovak
Date on which the thesis was submitted / produced: 8. 6. 2009

Thesis defence

  • Date of defence: 11. 6. 2009
  • Supervisor: doc. Ing. Jaroslav Belás, PhD.
  • Reader: Ing. Miroslav Križan

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK