Influence of sales promotion on brand awareness and customer loyalty of AMUL limited – Ing. Anitta Mathew
Ing. Anitta Mathew
Master's thesis
Influence of sales promotion on brand awareness and customer loyalty of AMUL limited
Influence of sales promotion on brand awareness and customer loyalty of AMUL limited
Abstract:
This study looks at the impact of sales promotion on brand awareness and customer loyalty in the context of AMUL Limited, a well-known dairy company. The study analyses a customer sample of 100 people to gain insight into the dynamic interaction between sales promotions, brand awareness, and customer loyalty. This study's methodology combines quantitative analysis with qualitative feedback from the …moreAbstract:
This study looks at the impact of sales promotion on brand awareness and customer loyalty in the context of AMUL Limited, a well-known dairy company. The study analyses a customer sample of 100 people to gain insight into the dynamic interaction between sales promotions, brand awareness, and customer loyalty. This study's methodology combines quantitative analysis with qualitative feedback from the …more
Language used: English
Date on which the thesis was submitted / produced: 18. 12. 2023
Identifier:
https://is.slu.cz/th/gflwk/
Thesis defence
- Date of defence: 13. 2. 2024
- Supervisor: doc. Ing. Martin Klepek, Ph.D.
- Reader: Ing. Veronika Kopřivová, Ph.D.
Citation record
ISO 690-compliant citation record:
MATHEW, Anitta. \textit{Influence of sales promotion on brand awareness and customer loyalty of AMUL limited}. Online. Master's thesis. Opava: Silesian University in Opava, School of Business Administration in Karvina. 2023. Available from: https://theses.cz/id/uu7o53/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / field:
Economics and Management / Business Economics and Management
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