Influence of sales promotion on brand awareness and customer loyalty of AMUL limited – Ing. Anitta Mathew
Ing. Anitta Mathew
Master's thesis
Influence of sales promotion on brand awareness and customer loyalty of AMUL limited
Influence of sales promotion on brand awareness and customer loyalty of AMUL limited
Anotácia:
This study looks at the impact of sales promotion on brand awareness and customer loyalty in the context of AMUL Limited, a well-known dairy company. The study analyses a customer sample of 100 people to gain insight into the dynamic interaction between sales promotions, brand awareness, and customer loyalty. This study's methodology combines quantitative analysis with qualitative feedback from the …viacAbstract:
This study looks at the impact of sales promotion on brand awareness and customer loyalty in the context of AMUL Limited, a well-known dairy company. The study analyses a customer sample of 100 people to gain insight into the dynamic interaction between sales promotions, brand awareness, and customer loyalty. This study's methodology combines quantitative analysis with qualitative feedback from the …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 18. 12. 2023
Identifikátor:
https://is.slu.cz/th/gflwk/
Obhajoba závěrečné práce
- Obhajoba proběhla 13. 2. 2024
- Vedúci: doc. Ing. Martin Klepek, Ph.D.
- Oponent: Ing. Veronika Kopřivová, Ph.D.
Citační záznam
Citace dle ISO 690:
MATHEW, Anitta. \textit{Influence of sales promotion on brand awareness and customer loyalty of AMUL limited}. Online. Diplomová práca. Opava: Slezská univerzita v Opavě, School of Business Administration in Karvina. 2023. Dostupné z: https://theses.cz/id/uu7o53/.
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- světu
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / odbor:
Economics and Management / Business Economics and Management
Práce na příbuzné téma
-
B2B customer loyalty - factors affecting customer loyalty in the food supply industry
Adam Valečka -
Event Marketing as a part of the selected company Sales Promotion
Mariia Ruskykh -
Effectiveness of different sampling techniques for surveying herpetological communities in semi-desert environments in South Namibia
Daniel Hernández Alonso