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Barbara Reményová

Bachelor's thesis

Analýza systému Google Analytics a jeho využitie v e-businesse

Analysis of Google Analytics and its Usage in E-Business
Abstract:
Bachelor's dissertation deals with analysis of Google Analytics and its usage in e-business. While the theoretical part of the dissertation defines all concepts related to the subject, in the analytical part of the dissertation is an overview of specific tools used by Google Analytics. Further, the work is devoted to the possibilities of using these analytical tools within the e-shop and the hotel …more
Abstract:
Bakalárska práca sa zaoberá analýzou systému Google Analytics a jeho využitím v elektronickom podnikaní. Kým v teoretickej časti práce sú definované všetky pojmy, ktoré súvisia s danou tématikou, v analytickej časti práce je prehľad konkrétnych nástrojov, ktoré využíva Google Analytics. Ďalej sa práca venuje možnostiam využitia týchto analytických nástrojov v rámci elektronického obchodu a hotelu. …more
 

Keywords

Google Google Analytics e-business elektronické podnikanie analýza webu web analysis Youtube analytics
 
Language used: Slovak
Date on which the thesis was submitted / produced: 27. 4. 2017
Identifier: http://is.vsh.cz/th/14852/vsh_b/

Thesis defence

  • Date of defence: 6. 6. 2017
  • Supervisor: Ing. Petr Studnička, PhD.
  • Reader: doc. RNDr. Zdena Lustigová, CSc.

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)

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