The Role of Cultural Specificity: Defamiliarization in Advertising – Bc. Zuzana Karulová
Bc. Zuzana Karulová
Master's thesis
The Role of Cultural Specificity: Defamiliarization in Advertising
The Role of Cultural Specificity: Defamiliarization in Advertising
Abstract:
Diplomová práce zkoumá defamiliarizaci v současných tištěných reklamách a analyzuje kulturní specifičnost v reklamě. Je rozdělená do dvou částí: jazykové a mimojazykové. Práce je zaměřena především na prozódii, lingvistické odchylky a paralingvistiku v reklamě.Abstract:
The diploma thesis investigates the defamiliarization in the contemporary printed advertisements and analyses the cultural specificity in advertising.It is is divided into two sections: the linguistic and non-linguistic part. It focuses predominantly on prosody,linguistic deviations and paralanguage in advertising.
Language used: English
Date on which the thesis was submitted / produced: 16. 5. 2012
Identifier:
https://is.muni.cz/th/fgs8i/
Thesis defence
- Date of defence: 13. 6. 2012
- Supervisor: prof. PhDr. Ludmila Urbanová, CSc.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsMaster programme / field:
Philology / English Language and Literature
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