Consumer Preferences of Fair Trade Products in Czech Republic

Bc. Elina Ganeeva

Diplomová práce

Abstract:

The diploma thesis is focused on the Fair Trade concept and consumer preferences on fair Trade products in the Czech Republic. Diploma thesis consists of two parts: theoretical and practical. Theoretical part of the thesis is based on the literature review of the relevant literature and online sources. It gives you general information about the Fair Trade, its history, principles and aims, as well as some of its disadvantages. Practical part of the thesis is based on the questionnaire survey and its results. Results of this survey helped to understand not only the attitude and behavior of Czech consumers, but also see their differences. The result will be to identify the most common challenges related to the Fair Trade system in the Czech Republic. If any difficulties are found, proposal will be made to overcome these, and to make the Fair Trade system more efficient.

Keywords

FairTrade, fair trade, product, consumer

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 30. 3. 2021

Obhajoba závěrečné práce

• Vedoucí: Ing. Zdeněk Toušek, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / European Agrarian Diplomacy