Ponuka čajov v Českej republike – Bc. Bronislava Anderová, DiS.
Bc. Bronislava Anderová, DiS.
Master's thesis
Ponuka čajov v Českej republike
Tea offer in the Czech Republic
Abstract:
This thesis is dealing with the analysis of tea supply in the Czech Republic and the attitude of tea consumers. The main goal of this thesis is to identify the supply of teas in the Czech Republic, especially within retail chains, restaurants and bars, tearooms, and tea shops. Part of the work is also to partly identify the attitude of the tea consumers. The work consists of theoretical, analytical …moreAbstract:
Diplomová práca sa zaoberá analýzou ponuky čajov v Českej republike a postoju konzumentov pitia čaju. Hlavným cieľom diplomovej práce je identifikácia ponuky čajov v Českej republike, a to predovšetkým v rámci obchodných reťazcov, reštaurácií a barov, čajovní a obchodu s čajom. Súčasťou práce je čiastočne taktiež identifikácia postoja konzumentov čaju. Práca sa skladá z teoretickej, analytickej a návrhovej …more
Language used: Slovak
Date on which the thesis was submitted / produced: 15. 6. 2022
Identifier:
https://is.vshe.cz/th/z41l3/
Thesis defence
- Date of defence: 7. 9. 2022
- Supervisor: doc. Ing. Jan Hán, Ph.D.
- Reader: Ing. Jiří Zelený, Ph.D.
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola hotelová a ekonomickáInstitute of Hospitality Management and Economics
Master programme / field:
Hospitality Management, Tourism and Marketing / Hospitality and Spa Management
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