Controversial advertising – a case study of United Colors of Benetton. – Anastasiia Panasiuk
Anastasiia Panasiuk
Bachelor's thesis
Controversial advertising – a case study of United Colors of Benetton.
Abstract:
The topic of this Bachelor Thesis is Controversial advertising .Thesis focuses on the meaning and purpose of the controversial advertising by focusing work on the United Colors of Benetton Company, which is famous for their shocking advertising campaigns.Given thesis consists of two main parts: theoretical and practical parts. The theoretical part includes basic definitions, aims and functions of advertising …more
Language used: English
Date on which the thesis was submitted / produced: 14. 3. 2016
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
PANASIUK, Anastasiia. \textit{Controversial advertising – a case study of United Colors of Benetton.}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2016. Available from: https://theses.cz/id/v3cz1y/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics and Management / Economics and Management
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