Virtual Reality in the Clothing Sector: How to best combine Physical and Digital customers experiences – Francesco Antinucci
Francesco Antinucci
Diplomová práce
Virtual Reality in the Clothing Sector: How to best combine Physical and Digital customers experiences
Virtual Reality in the Clothing Sector: How to best combine Physical and Digital Customers’ Experiences.
Anotace:
The general objective of the thesis is to explore the use of Virtual reality in the fashion and clothing industry. Specifically, it intends to gain knowledge on the impact of Virtual Reality on consumers and on the industry itself. Additionally, the study focuses on understanding the effectiveness of adopting a phygital strategy, which is made possible due to the combination of physical and digital …víceAbstract:
The general objective of the thesis is to explore the use of Virtual reality in the fashion and clothing industry. Specifically, it intends to gain knowledge on the impact of Virtual Reality on consumers and on the industry itself. Additionally, the study focuses on understanding the effectiveness of adopting a phygital strategy, which is made possible due to the combination of physical and digital …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 23. 8. 2023
Identifikátor:
https://vskp.vse.cz/eid/90311
Obhajoba závěrečné práce
- Obhajoba proběhla 7. 9. 2023
- Vedoucí: Martin Machek
- Oponent: Daniela Kolouchová
Citační záznam
Citace dle ISO 690:
ANTINUCCI, Francesco. \textit{Virtual Reality in the Clothing Sector: How to best combine Physical and Digital customers experiences}. Online. Diplomová práce. Praha: Vysoká škola ekonomická v Praze. 2023. Dostupné z: https://theses.cz/id/v4ilje/.
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/90311
Vysoká škola ekonomická v Praze
Magisterský studijní program:
Management
Práce na příbuzné téma
-
Utilizing Virtual Reality in the Restaurant Industry in order to Increase Sales
AmirAbbas Mirakhorloo -
Co-Branding between Luxury Fashion Brands and Mass Fashion Brands
Svetlana Khaustova -
Celebrity Brand Ambassador’s Influence on Consumers’ Decision Making of Luxury Fashion Brands
Thái Hoàng Yến Nguyễn -
THE USE OF INSTAGRAM BY FASHION BRANDS IN DIGITAL MARKETING
Ifrah Islam -
DIGITIZATION AS THE KEY TO SUCCESS IN COMMERCIAL COMMUNICATION OF LUXURY FASHION BRANDS
Sofia Kornas -
Understanding the contribution of sustainability practices of fast fashion brands to the decision-making journey of GenZ in Bavaria Germany
Julia Roedel -
International expansion of fast and luxury fashion brands in the Central Europe: The case of Zara and Prada
Daria Ulianova -
The Impact of E-Commerce on the Brand Equity Concept for Luxury Fashion Brands
Štěpán Najman