Virtual Reality in the Clothing Sector: How to best combine Physical and Digital customers experiences – Francesco Antinucci
Francesco Antinucci
Master's thesis
Virtual Reality in the Clothing Sector: How to best combine Physical and Digital customers experiences
Virtual Reality in the Clothing Sector: How to best combine Physical and Digital Customers’ Experiences.
Abstract:
The general objective of the thesis is to explore the use of Virtual reality in the fashion and clothing industry. Specifically, it intends to gain knowledge on the impact of Virtual Reality on consumers and on the industry itself. Additionally, the study focuses on understanding the effectiveness of adopting a phygital strategy, which is made possible due to the combination of physical and digital …moreAbstract:
The general objective of the thesis is to explore the use of Virtual reality in the fashion and clothing industry. Specifically, it intends to gain knowledge on the impact of Virtual Reality on consumers and on the industry itself. Additionally, the study focuses on understanding the effectiveness of adopting a phygital strategy, which is made possible due to the combination of physical and digital …more
Language used: English
Date on which the thesis was submitted / produced: 23. 8. 2023
Identifier:
https://vskp.vse.cz/eid/90311
Thesis defence
- Date of defence: 7. 9. 2023
- Supervisor: Martin Machek
- Reader: Daniela Kolouchová
Citation record
ISO 690-compliant citation record:
ANTINUCCI, Francesco. \textit{Virtual Reality in the Clothing Sector: How to best combine Physical and Digital customers experiences}. Online. Master's thesis. Praha: University of Economics, Prague. 2023. Available from: https://theses.cz/id/v4ilje/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/90311
Vysoká škola ekonomická v Praze
Master programme:
Management
Theses on a related topic
-
Utilizing Virtual Reality in the Restaurant Industry in order to Increase Sales
AmirAbbas Mirakhorloo -
Co-Branding between Luxury Fashion Brands and Mass Fashion Brands
Svetlana Khaustova -
THE USE OF INSTAGRAM BY FASHION BRANDS IN DIGITAL MARKETING
Ifrah Islam -
Celebrity Brand Ambassador’s Influence on Consumers’ Decision Making of Luxury Fashion Brands
Thái Hoàng Yến Nguyễn -
International expansion of fast and luxury fashion brands in the Central Europe: The case of Zara and Prada
Daria Ulianova -
The Impact of E-Commerce on the Brand Equity Concept for Luxury Fashion Brands
Štěpán Najman -
DIGITIZATION AS THE KEY TO SUCCESS IN COMMERCIAL COMMUNICATION OF LUXURY FASHION BRANDS
Sofia Kornas -
Value Incompatibilities Between CSR and Luxury Fashion Brands: A Marketing Perspective
Andrea Maria Ivanof