Marketing communications management of a confectionery company in the context of the Covid-19 pandemic – Bc. Anna Klimenko
Bc. Anna Klimenko
Master's thesis
Marketing communications management of a confectionery company in the context of the Covid-19 pandemic
Marketing communications management of a confectionery company in the context of the Covid-19 pandemic
Abstract:
Magisterská práce, 118 stran, 17 kreseb, 24 tabulek, 60 bibliografických zdrojů a 1 Příloha. Význam tématu je dán skutečností, že v prostředí pandemie koronaviru existují problémy s organizací propagace produktů průmyslových podniků, protože rostoucí počet propagačních akcí se provádí na internetu. V souvislosti s podmínkami rostoucí konkurenci na trhu průmyslové výroby a marketingové služby se stávají …moreAbstract:
Master's thesis, 118 pages, 17 figures, 24 tables, 60 bibliographic sources and 1 appendix. The relevance of the topic is determined by the fact that in the conditions of the coronavirus pandemic, problems arise in organizing the promotion of products of industrial enterprises, since an increasing number of promotion activities are carried out on the Internet. Due to the conditions of increasing competition …more
Language used: English
Date on which the thesis was submitted / produced: 21. 9. 2022
Identifier:
https://is.vsfs.cz/th/i6f9c/
Thesis defence
- Date of defence: 16. 6. 2023
- Supervisor: Mgr. Jitka Cirklová, M.A.
- Reader: Dr. Zuzana Bártová
Citation record
ISO 690-compliant citation record:
KLIMENKO, Anna. \textit{Marketing communications management of a confectionery company in the context of the Covid-19 pandemic}. Online. Master's thesis. Praha: University of Finance and Administration. 2022. Available from: https://theses.cz/id/v8psoy/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Marketing Communication / Marketing Communication
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