Exploring the horizon of High-End Fashion amongst Gen Z in India – Kanika Verma
Kanika Verma
Bachelor's thesis
Exploring the horizon of High-End Fashion amongst Gen Z in India
Exploring the horizon of High-End Fashion amongst Gen Z in India
Abstract:
This thesis aims to understand the attitudes and perceptions of the Generation Z segment in India on how they perceive high-end fashion, what importance it holds for them, and the motivating factors driving their actions to purchase fashion goods. This study focuses on the influential factors responsible for shaping the brand perceptions of Indian Gen Z. The study further delves into the theoretical …moreAbstract:
This thesis aims to understand the attitudes and perceptions of the Generation Z segment in India on how they perceive high-end fashion, what importance it holds for them, and the motivating factors driving their actions to purchase fashion goods. This study focuses on the influential factors responsible for shaping the brand perceptions of Indian Gen Z. The study further delves into the theoretical …more
Language used: English
Date on which the thesis was submitted / produced: 15. 5. 2024
Identifier:
https://vskp.vse.cz/eid/93657
Thesis defence
- Date of defence: 17. 6. 2024
- Supervisor: Václav Stříteský
- Reader: Daniela Kolouchová
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/93657
Vysoká škola ekonomická v Praze
Bachelor programme:
Bachelor of Business Administration
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