The fast growth and increasing influence of video game industry in the pop culture and the business world – Bc. Jacky Auffrays
Bc. Jacky Auffrays
Bachelor's thesis
The fast growth and increasing influence of video game industry in the pop culture and the business world
The fast growth and increasing influence of video game industry in the pop culture and the business world
Abstract:
Tématem této práce je analýza vidoherního průmyslu z různých perspektiv.Teoretická část práce je rozdělena do 4 částí. První část je zaměřena na teorii marketingu, a marketingu v samotném průmyslu.Zaměření druhé části je na videoherní kulturu. Třetí část práce je o historii videoherního průmyslu a o současné situaci na trhu. Jako poslední, průzkum bude proveden s pomocí dotazníku na téma video hry …moreAbstract:
The topic of the thesis is an analysis of the video game industry from different perspectives. The whole work is divided into 4 chapters. First chapter of the work focuses on marketing theory, and marketing in the industry itself. The second part is about video games culture. The third part’s focus is on the history of video game industry, and the current situation of it. Lastly, a research will be …more
Language used: English
Date on which the thesis was submitted / produced: 17. 4. 2020
Identifier:
https://is.vsfs.cz/th/krgjj/
Thesis defence
- Date of defence: 26. 8. 2020
- Supervisor: MSc Mirela Moldoveanu
- Reader: Mgr. Jitka Cirklová, M.A.
Citation record
ISO 690-compliant citation record:
AUFFRAYS, Jacky. \textit{The fast growth and increasing influence of video game industry in the pop culture and the business world}. Online. Bachelor's thesis. Praha: University of Finance and Administration. 2020. Available from: https://theses.cz/id/vdh1k7/.
Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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