Social Media Promotions Effect on Consumer Buying Behavior – Eng. Harsh Jadawala, BE (mechanical)
Eng. Harsh Jadawala, BE (mechanical)
Master's thesis
Social Media Promotions Effect on Consumer Buying Behavior
Abstract:
Abstract The diploma thesis aims to assess the impact of social media promotions on consumer buying behavior for chosen clothing brands and provide significant suggestions for better marketing its products. The thesis deals with essential denim and one of the most excellent young apparel manufacturer companies, namely Flying machine. The primary data is collected by interviewing 100 respondents through …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 31. 3. 2022
Obhajoba závěrečné práce
- Vedúci: Ing. Michal Chocholoušek, Ph.D.
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Instituce archivující a zpřístupňující práci: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / odbor:
Economics and Management / Economics and Management
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