Social Media Promotions Effect on Consumer Buying Behavior – Eng. Harsh Jadawala, BE (mechanical)
Eng. Harsh Jadawala, BE (mechanical)
Master's thesis
Social Media Promotions Effect on Consumer Buying Behavior
Abstract:
Abstract The diploma thesis aims to assess the impact of social media promotions on consumer buying behavior for chosen clothing brands and provide significant suggestions for better marketing its products. The thesis deals with essential denim and one of the most excellent young apparel manufacturer companies, namely Flying machine. The primary data is collected by interviewing 100 respondents through …more
Language used: English
Date on which the thesis was submitted / produced: 31. 3. 2022
Thesis defence
- Supervisor: Ing. Michal Chocholoušek, Ph.D.
Citation record
ISO 690-compliant citation record:
JADAWALA, Harsh. \textit{Social Media Promotions Effect on Consumer Buying Behavior}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2022. Available from: https://theses.cz/id/vg157f/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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