Sales Promotion Methods and Techniques – Consumer Contest – Elizaveta Zigulia
Elizaveta Zigulia
Bachelor's thesis
Sales Promotion Methods and Techniques – Consumer Contest
Sales Promotion Methods and Techniques – Consumer Contest
Abstract:
Moje práce obsahuje teoretickou a praktickou část. První část mé práce popisuje základní pojmy Sales Promotion. Ukazuje typy metod a technik podpory prodeje a jejich vliv na hodnocení úspěšnosti firmy. Ve své práci bych také chtěla analyzovat strategie a faktory, které ovlivňují volbu metod propagace pomocí moderních metod a technik. V praktické části své diplomové práce se zaměřím především na analýzu …moreAbstract:
My thesis contains theoretical and practical parts. The first part of my work describes the basic concepts of Sales Promotion. It shows the types of sales promotion methods and techniques and their impact on the assessment of a company's success. Also, in my work, I would like to analyze the strategies and factors that influence the choice of promotion methods using modern methods and techniques. In …more
Language used: English
Date on which the thesis was submitted / produced: 21. 9. 2022
Identifier:
https://is.vsfs.cz/th/chqs4/
Thesis defence
- Date of defence: 26. 10. 2022
- Supervisor: MSc Mirela Moldoveanu
- Reader: Ph.D. Kristina Lenkova
Citation record
Full text of thesis
Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Marketing Communication / Marketing Communication
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