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Ing. Zuzana Radočáková

Bachelor's thesis

Využití marketingu pro zvýšení konkurenceschopnosti firmy

The utilization of the marketing for increasing of competitiveness of company
Abstract:
The bachelor thesis is focused on marketing analysis of the STUDENT AGENCY travel agency and a subsequent proposal of arrangements that will increase its competitiveness on the market. The theoretical part is focused on competition, competitiveness, marketing, tourism marketing and marketing tools and analysis. The practical part then examines the business activity of the enterprise, its position on …more
Abstract:
Bakalárska práca je zameraná na marketingovú analýzu cestovnej agentúry STUDENT AGENCY a následné spracovanie návrhov opatrení, ktoré povedú k zvýšeniu jej konkurencieschopnosti na trhu. Teoretická časť práce je venovaná konkurencii, konkurencieschopnosti, marketingu, marketingu v cestovnom ruchu a marketingovým nástrojom a analýzam. V praktickej časti je skúmaná podnikateľská činnosť podniku, jej …more
 

Keywords

marketing marketingový mix konkurencia konkurencieschopnosť marketing marketing mix competition competitiveness
 
Language used: Slovak
Date on which the thesis was submitted / produced: 16. 4. 2015
Identifier: https://is.sting.cz/th/ivgzo/

Thesis defence

  • Date of defence: 26. 5. 2015
  • Supervisor: doc. Ing. Josef Dobřický, CSc.
  • Reader: Ing. Lukáš Trčka, Ph.D.

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