Impression management in annual reports

Bc. Anastasiia Zhizhina

Diplomová práce

Abstract:

Graphs and tables are powerful tools to impress management and influence decision making. Graphs have been applied in the annual reports for a long period Ɵme to give a beter impression and show the company’s performance overall. Hance ,the purpose of this Master Thesis is to analyze the financial reports of 20 listed companies in Johannesburg Stock Exchange and discover whether: Research questions: · Establish whether profitable and less profitable organizations use an impression management with its textual design characteristics with chairman’s statements and based on its length. · Examine the chairman’s statements among 20 JSE companies, to bring to light. · Assess the use of positive tone in the chairman’s statements, based on the JSE 20 listed companies’ trough sentiments of chairman’s statements.

Keywords

narative analysis, positive tone, pasive voice, annual report, chairman’s statement

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 4. 4. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 30. 5. 2023
• Vedoucí: doc. Ing. Irena Jindřichovská, CSc.
• Oponent: Marie Fišerová, externi

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program:
Světová ekonomika