Vliv omnichannel prodejní strategie na úspěšnost prodeje léčivého přípravku v OTC segmentu léčiv/ The influence of an omnichannel sales strategy on the success of the sale of a medicinal product in the OTC pharmaceutical segment – David Bláha
David Bláha
Master's thesis
Vliv omnichannel prodejní strategie na úspěšnost prodeje léčivého přípravku v OTC segmentu léčiv/ The influence of an omnichannel sales strategy on the success of the sale of a medicinal product in the OTC pharmaceutical segment
Language used: Czech
Date on which the thesis was submitted / produced: 1. 12. 2023
Thesis defence
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ISO 690-compliant citation record:
BLÁHA, David. \textit{Vliv omnichannel prodejní strategie na úspěšnost prodeje léčivého přípravku v OTC segmentu léčiv/ The influence of an omnichannel sales strategy on the success of the sale of a medicinal product in the OTC pharmaceutical segment}. Online. Master's thesis. Praha: College of Economics and Management. 2023. Available from: https://theses.cz/id/vmmrxn/.
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Published in Theses:- světu
Vysoká škola ekonomie a managmentu
Master programme:
Master of Business Administration (MBA)
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