Marta Doleželová, DiS.

Bachelor's thesis

Perspektivy rozvoje zážitkového cestovního ruchu ve vybrané lokalitě se zaměřením na pohybové aktivity

Perspectives of the adventure tourism development in the selected area focused on motion activities.
Abstract:
Abstrakt DOLEŽELOVÁ, MARTA. Perspektivy rozvoje zážitkového cestovního ruchu ve vybrané lokalitě se zaměřením na pohybové aktivity. [Bakalářská práce] Předmětem bakalářské práce je region Praha z pohledu zážitkového cestovního ruchu. Vysoká škola hotelová. Praha: 2015, 70 stran. Cílem bakalářské práce je zhodnocení perspektivy zážitkového cestovního ruchu se zaměřením na pohybové sportovní aktivity …more
Abstract:
Abstract DOLEŽELOVÁ, MARTA. Perspectives of the adventure tourism development in the selected area focused on physical sports activities. [Bacelors Disertation] The Institute of Hospitality Management in Prague 8, Ltd. Prague: 2015, 70 pages. The subject of my thesis is evaluating the perspective of event tourism with a focus on a physical, sport activities, particularly running and assessing the potential …more
 

Keywords

Abstract DOLEŽELOVÁ MARTA. Perspectives of the adventure tourism development in the selected area focused on physical sports activities. [Bacelors Disertation] The Institute of Hospitality Management in Prague 8 Ltd. Prague 2015 70 pages. The subject of my thesis is evaluating the perspective of event tourism with a focus on a physical sport activities particularly running and assessing the potential of the Prague region as a place for organizing international running events. The dissertation focuses on an international cross country race – the Prague International Marathon. We will also list other world marathons and present their comparison. In the first part of this thesis we will introduce the basic concepts such as leisure time in tourism the characteristics of event tourism and leisure activities sport tourism and we will specify running as part of it. The second part describes the Prague region in terms of its tourism potential focusing on sports. An overview of the most important and most famous running events taking place in Prague will offer insight into and comparison of the present and recent history. We will outline the direction in which the running events in the Prague region are going. We will select several current trends in this field and will focus on the biggest and most famous running events in Prague the Prague Volkswagen Marathon as well as the Prague Sportisimo Half Marathon and will list other half marathons taking place around the Czech Republic. The last part of the thesis will propose options and suggestions for the overall development of tourism in the Prague region in relation to running sports events and the Prague marathon weekend. These proposals include my own recommendations and the outline of the specific implementation. Klíčová slova zážitkový cestovní ruch sportovní cestovní ruch Praha Maraton
 
Language used: Czech
Date on which the thesis was submitted / produced: 28. 4. 2015

Thesis defence

  • Date of defence: 1. 6. 2015
  • Supervisor: Ing. Šárka Tittelbachová, Ph.D.
  • Reader: Ing. Anna Doležálková

Citation record

Full text of thesis

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