Chinese consumers' purchasing motivation of luxury products online – Xinyu Liu
Xinyu Liu
Bachelor's thesis
Chinese consumers' purchasing motivation of luxury products online
Motivace čínských spotřebitelů k nákupu luxusního zboží na internetu
Abstract:
The main goal of this thesis is to find out the motivations of Chinese consumers to buy luxury products online. In order to achieve this goal, the essential attributes of luxury products as compared to ordinary products are fundamentally studied based on consumers' perceptions of luxury goods. Furthermore, the thesis investigates the development of e-commerce in the Chinese market, as well as the impact …moreAbstract:
The main goal of this thesis is to find out the motivations of Chinese consumers to buy luxury products online. In order to achieve this goal, the essential attributes of luxury products as compared to ordinary products are fundamentally studied based on consumers' perceptions of luxury goods. Furthermore, the thesis investigates the development of e-commerce in the Chinese market, as well as the impact …more
Language used: English
Date on which the thesis was submitted / produced: 11. 5. 2022
Identifier:
https://vskp.vse.cz/eid/86845
Thesis defence
- Date of defence: 1. 6. 2022
- Supervisor: Václav Stříteský
- Reader: Efthymia Kottika
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/86845
Vysoká škola ekonomická v Praze
Bachelor programme / field:
Ekonomika a management/Business Administration / Corporate Finance and Management
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