Chinese consumers' purchasing motivation of luxury products online – Xinyu Liu
Xinyu Liu
Bakalářská práce
Chinese consumers' purchasing motivation of luxury products online
Motivace čínských spotřebitelů k nákupu luxusního zboží na internetu
Anotace:
The main goal of this thesis is to find out the motivations of Chinese consumers to buy luxury products online. In order to achieve this goal, the essential attributes of luxury products as compared to ordinary products are fundamentally studied based on consumers' perceptions of luxury goods. Furthermore, the thesis investigates the development of e-commerce in the Chinese market, as well as the impact …víceAbstract:
The main goal of this thesis is to find out the motivations of Chinese consumers to buy luxury products online. In order to achieve this goal, the essential attributes of luxury products as compared to ordinary products are fundamentally studied based on consumers' perceptions of luxury goods. Furthermore, the thesis investigates the development of e-commerce in the Chinese market, as well as the impact …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 11. 5. 2022
Identifikátor:
https://vskp.vse.cz/eid/86845
Obhajoba závěrečné práce
- Obhajoba proběhla 1. 6. 2022
- Vedoucí: Václav Stříteský
- Oponent: Efthymia Kottika
Citační záznam
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/86845
Vysoká škola ekonomická v Praze
Bakalářský studijní program / obor:
Ekonomika a management/Business Administration / Corporate Finance and Management
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