Intregrated Marketing Communication and its social implications – Ing. Anastasia Smolnyakova
Ing. Anastasia Smolnyakova
Master's thesis
Intregrated Marketing Communication and its social implications
Intregrated Marketing Communication and its social implications
Abstract:
The overall purpose of this thesis is to deepen and broaden the subject of Integrated Marketing Communication and its social implications on example of creating shared value in the food processing industry.
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2014
Identifier:
https://is.vsfs.cz/th/d9p1i/
Thesis defence
- Date of defence: 19. 6. 2014
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: Ing. Jiří Šnajdar
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
Theses on a related topic
-
Integration of Creating Shared Value Strategy into Marketing Communications and Its Effectiveness in Economical and Societal Sphere
Elif Gultepe -
Creating shared value jako součást marketingové komunikační strategie HMMC
Natálie Cváčková -
Integration of Creating Shared Value Strategy into Marketing Communications and Its Effectiveness in Economical and Societal Sphere
Elif Gultepe -
Vliv zavedení konceptu Corporate Social responsibility a Creaiting Shared Value na spotřební chování zákazníků ve vybrané firmě
Jitka Krejčová -
Value-Enhancing Capabilities of CSR
Nino Kiladze -
Creating shared value
Karel Weinzettl -
Shared Value project: Empowerment of Indian women
Simona Janatová -
Shared value - implementace konceptu v České republice
Karel Weinzettl