Intregrated Marketing Communication and its social implications – Ing. Anastasia Smolnyakova
Ing. Anastasia Smolnyakova
Master's thesis
Intregrated Marketing Communication and its social implications
Intregrated Marketing Communication and its social implications
Abstract:
The overall purpose of this thesis is to deepen and broaden the subject of Integrated Marketing Communication and its social implications on example of creating shared value in the food processing industry.
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2014
Identifier:
https://is.vsfs.cz/th/d9p1i/
Thesis defence
- Date of defence: 19. 6. 2014
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: Ing. Jiří Šnajdar
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správní
University of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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