PR as a part of integrated marketing communication – Bc. Slávka Máťášová
Bc. Slávka Máťášová
Bachelor's thesis
PR as a part of integrated marketing communication
PR as a part of integrated marketing communication
Abstract:
The bachelor´s thesis addresses the issue of Public Relations as a part of integrated marketing communication as it is important for every enterprise, because it guarantees the consequent and sufficient communication with potential customers and key stakeholders of the company. The main aim of the thesis is to carry out an analysis of PR activities of the two selected companies. The hypothesis of the …more
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2014
Identifier:
https://is.vsfs.cz/th/cn205/
Thesis defence
- Date of defence: 19. 6. 2014
- Supervisor: Ing. Tomáš Poucha
- Reader: PhDr. Marie Koubová
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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