Bc. Slávka Máťášová

Bachelor's thesis

PR as a part of integrated marketing communication

PR as a part of integrated marketing communication
Abstract:
The bachelor´s thesis addresses the issue of Public Relations as a part of integrated marketing communication as it is important for every enterprise, because it guarantees the consequent and sufficient communication with potential customers and key stakeholders of the company. The main aim of the thesis is to carry out an analysis of PR activities of the two selected companies. The hypothesis of the …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2014

Thesis defence

  • Date of defence: 19. 6. 2014
  • Supervisor: Ing. Tomáš Poucha
  • Reader: PhDr. Marie Koubová

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správní