Analysis of fashion consumer segments in the mega cities London and Paris – Diana Fegers
Diana Fegers
Master's thesis
Analysis of fashion consumer segments in the mega cities London and Paris
Analysis of fashion consumer segments in the mega cities London and Paris
Abstract:
The goal of this master thesis is to contribute to the lack of consumer research in the special context of global fashion mega cities. For this purpose, the thesis is structured in three main parts. The first part introduces the current trends of urbanization as well as rising consumer expectations in special regards to the fashion and apparel industry. In the second part, initiatives approaching these …moreAbstract:
The goal of this master thesis is to contribute to the lack of consumer research in the special context of global fashion mega cities. For this purpose, the thesis is structured in three main parts. The first part introduces the current trends of urbanization as well as rising consumer expectations in special regards to the fashion and apparel industry. In the second part, initiatives approaching these …more
Language used: English
Date on which the thesis was submitted / produced: 7. 12. 2017
Identifier:
http://www.vse.cz/vskp/eid/73959
Thesis defence
- Date of defence: 14. 6. 2018
- Supervisor: Petr Král
- Reader: Martina Fricke
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/73959
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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