How digital consumers counter the threat to their privacy and security posed by Big Data – Nuno Gabriel Simões Alves
Nuno Gabriel Simões Alves
Master's thesis
How digital consumers counter the threat to their privacy and security posed by Big Data
How digital consumers counter the threat to their privacy and security posed by Big Data
Abstract:
The main objective of this thesis is to understand how digital consumers feel regarding the threats Big Data analytics poses to their personal information. To achieve that, a primary qualitative approach was conducted, where 18 web services regular users were questioned about the topic. The responses were individually transcribed, coded, and analyzed, which allowed for the comparison of insights from …moreAbstract:
The main objective of this thesis is to understand how digital consumers feel regarding the threats Big Data analytics poses to their personal information. To achieve that, a primary qualitative approach was conducted, where 18 web services regular users were questioned about the topic. The responses were individually transcribed, coded, and analyzed, which allowed for the comparison of insights from …more
Language used: English
Date on which the thesis was submitted / produced: 24. 8. 2022
Identifier:
https://vskp.vse.cz/eid/87990
Thesis defence
- Date of defence: 15. 9. 2022
- Supervisor: Zuzana Chytková
- Reader: Efthymia Kottika
Citation record
ISO 690-compliant citation record:
SIMÕES ALVES, Nuno Gabriel. \textit{How digital consumers counter the threat to their privacy and security posed by Big Data}. Online. Master's thesis. Praha: University of Economics, Prague. 2022. Available from: https://theses.cz/id/vzlnr1/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/87990
Vysoká škola ekonomická v Praze
Master programme:
Management
Theses on a related topic
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Bezpečnostní aspekty technologie Big Data
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