Nuno Gabriel Simões Alves

Master's thesis

How digital consumers counter the threat to their privacy and security posed by Big Data

How digital consumers counter the threat to their privacy and security posed by Big Data
Anotácia:
The main objective of this thesis is to understand how digital consumers feel regarding the threats Big Data analytics poses to their personal information. To achieve that, a primary qualitative approach was conducted, where 18 web services regular users were questioned about the topic. The responses were individually transcribed, coded, and analyzed, which allowed for the comparison of insights from …viac
Abstract:
The main objective of this thesis is to understand how digital consumers feel regarding the threats Big Data analytics poses to their personal information. To achieve that, a primary qualitative approach was conducted, where 18 web services regular users were questioned about the topic. The responses were individually transcribed, coded, and analyzed, which allowed for the comparison of insights from …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 24. 8. 2022

Obhajoba závěrečné práce

  • Obhajoba proběhla 15. 9. 2022
  • Vedúci: Zuzana Chytková
  • Oponent: Efthymia Kottika

Citační záznam

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
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Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Praze
https://vskp.vse.cz/eid/87990

Vysoká škola ekonomická v Praze

Master programme:
Management

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