Business plan for the production of a mono-brand product

Kseniia Fedorishcheva

Master's thesis

Abstract:

The aim of Master Thesis on this topic « Business plan for the production of a mono-brand product» is to show that in the contemporary world the topic of enterprise growth and business planning is very relevant. The business plan simplifies the company's strategy development process, simplifies the analysis of existing sources of financing, helps to recognize existing limitations, which helps to prevent potential possible risks and errors. Companies based on a high-quality business plan become more profitable in comparison with companies without a clear business plan. The relevance of the theme under study also lies in the fact that the business plan is the primary type of entrepreneurial activity and is a complete study of various aspects of the company's function (development, manufacturing, sales and after-sales service). The aim of this thesis project is to formulate a business plan for producing hoodies and assess the profitability of the proposed venture. To achieve this objective, the following tasks must be accomplished: 1. Investigate the theoretical foundations of business planning. 2. Choose the appropriate structure for the business plan. 3. Develop a comprehensive business plan for the selected company. 4. Assess the economic viability of the project, suggest ways to mitigate risks, and make recommendations for enhancing the company's performance. The theoretical section of the work includes a literature review on the subject of business planning and business plans. The practical part of the work is to create a business plan for the brand of hoodies Soup of the Day, as well as to receive recommendations for improving the company's activities.

Abstract:

The aim of Master Thesis on this topic « Business plan for the production of a mono-brand product» is to show that in the contemporary world the topic of enterprise growth and business planning is very relevant. The business plan simplifies the company's strategy development process, simplifies the analysis of existing sources of financing, helps to recognize existing limitations, which helps to prevent potential possible risks and errors. Companies based on a high-quality business plan become more profitable in comparison with companies without a clear business plan. The relevance of the theme under study also lies in the fact that the business plan is the primary type of entrepreneurial activity and is a complete study of various aspects of the company's function (development, manufacturing, sales and after-sales service). The aim of this thesis project is to formulate a business plan for producing hoodies and assess the profitability of the proposed venture. To achieve this objective, the following tasks must be accomplished: 1. Investigate the theoretical foundations of business planning. 2. Choose the appropriate structure for the business plan. 3. Develop a comprehensive business plan for the selected company. 4. Assess the economic viability of the project, suggest ways to mitigate risks, and make recommendations for enhancing the company's performance. The theoretical section of the work includes a literature review on the subject of business planning and business plans. The practical part of the work is to create a business plan for the brand of hoodies Soup of the Day, as well as to receive recommendations for improving the company's activities.

Keywords

Business plan, planning, Soup of the day

Language used: English

Date on which the thesis was submitted / produced: 13. 4. 2023

Thesis defence

• Date of defence: 7. 6. 2023
• Supervisor: Ing. Miroslav Pavlák, Ph.D.
• Reader: Ing. Jana Kotěšovcová, Ph.D.

University of Finance and Administration

Master programme / field:
Economics and Management / Economics and Management