How interaction of health claims and packaging cues determines consumptions – Eva Morawská
Eva Morawská
Master's thesis
How interaction of health claims and packaging cues determines consumptions
Jak vzájemné působení tvrzení týkajících se zdraví a podmětů na obalu produktu ovlivňuje spotřebu
Language used: English
Date on which the thesis was submitted / produced: 27. 3. 2014
Thesis defence
- Supervisor: Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
MORAWSKÁ, Eva. \textit{How interaction of health claims and packaging cues determines consumptions}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2014. Available from: https://theses.cz/id/w3kuw8/.
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Published in Theses:- světu
Czech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Economics and Management
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